Hi I'm Lucas, 

founder of LanziCo and a strategic consultant who helps IT service providers and digital consultancies reach their market potential.

My career path has been non-linear. After time in professional sports, I worked in policy and communications within the EU bubble before spending four years at a major Belgian ERP provider. There, as sales manager, I built partner networks and refined value propositions for technology consultants worldwide.

My edge? Experience with over a thousand digital transformation partners globally. This gives me rare insight into what truly separates thriving IT consultancies from those struggling to scale.

Now as an independent consultant, I work with technology service providers and startups to reshape their commercial approach. I'm particularly valuable to small and mid-sized firms that haven't yet found their unique market position or developed messaging that truly resonates.

I help clients clarify their value proposition, which becomes the foundation for sharper marketing that generates quality leads. Beyond lead generation, I provide conversion strategies that focus on business outcomes rather than technical features.

Through focused workshops and tailored programmes, I deliver practical guidance across the essential elements of business growth: defining ideal client profiles, crafting distinctive propositions, developing targeted messaging, implementing lead generation, and building efficient sales processes.

My passion is helping technology consultancies articulate their unique value and translate that clarity into market success.