How it works?
Every engagement begins with assessing where you currently stand, then designing the specific interventions your business requires. You can involve us for a targeted sprint on one service, or bring Lucas in as your Fractional Head of Growth to develop the entire commercial operation.Growth Diagnostic & Strategy
The starting point. Before building anything, we identify the true problem and create a system to address it.
01Narrative
A guided conversation with your leadership team. What's the end goal? What's blocking you? What have you tried that didn't work?
02 Data
We dig into your CRM, pipeline, financials, marketing spend, and operations. We measure what's working and what's leaking revenue.
03 Clarity
We compare what you’ve shared with what the data reveals. Together, we pinpoint the 1–2 key causes with the most significant impact
04 Action
A complete strategic plan: market strategy, demand engine, sales engine, post-sales engine, financial model, 90-day execution plan, and 12-month roadmap.
Common Findings
More Leads
"We need more leads" → 40% of pipeline dies at qualification — a conversion problem, not a volume problem
Duration: 1-2 weeks
Your time: ~4–6 hours
Ideal for: Partners between €500K–€1.5M feeling stuck or plateauing
More Sales
We have no sales" → Data shows 1% marketing investment vs. 10–15% industry standard
More Salespeople
"We need to hire salespeople" → No pipeline or documented sales process.
2 Sales Process Audit & Optimisation
Evaluate, diagnose, and refine your entire sales system.
We examine your pipeline in detail analysing conversion rates, deal velocity, bottlenecks, and win/loss patterns — then develop an improved process with clear qualification criteria, documented SOPs, and a sales playbook your team can actually implement.
What you get?
Duration: 3–4 weeks | Your time: ~6–8 hours | Ideal for: Partners whose pipeline looks healthy but revenue doesn't follow
Sales Audit Report with data-driven insights
Visual map of the optimised sales process
Comprehensive Sales Playbook with documented SOPs for each stage
Qualification framework and checklist
Proposal and demo templates
Odoo CRM setup tips
3 Outbound Sales Engine
We define your Ideal Customer Profiles, build targeted prospect lists, write cold email sequences and LinkedIn outreach scripts, set up domain warming and deliverability infrastructure, then launch and optimise until the engine produces consistent results.
Documented ICP profiles with pain-point mapping
Build targeted prospect lists
Cold email sequences loaded into your sequencer
LinkedIn outreach scripts and connection templates
Duration: 3–4 weeks to launch, then monthly optimisation | Ideal for: Partners entering new markets or needing pipeline now
4 Sales Conversion & Enablement
Turn demand into revenue. Processes, training, and tools to convert leads into clients.
Duration: Minimum 3 months (skills take time to embed) | Ideal for: Partners hiring their first salespeople or transitioning from founder-led sales
Discovery & Qualification
Running proper discovery calls, asking the right questions, frameworks adapted for Odoo Partners
Demo Mastery
Shifting from product tour to solution demo. Showing outcomes, not features
Proposals
Value-based proposal structure, pricing communication, objection handling
Closing
Creating urgency without pressure, follow-up cadence, post-close handoff to delivery
Fractional Head of Growth - F-CRO
The full engagement. Lucas joins your leadership team to build revenue infrastructure that works without you.
✽ Timeline
Month 1
Assessment, strategy, and quick wins. Growth Diagnostic + Sales Process
Month 2-3
Execution launch. Outbound engine built, sales training begins, dashboards go live
Month 4-12
Build and scale. Post-sales systems implemented, refine everything based on monthly data. Document for founder-independent operations
✽ Why Fractional, not Full-Time?
Cost
A full-time CRO costs €120K–€180K+ annually. Fractional delivers the same strategic value at a fraction.
Cross-industry insights
Working with multiple businesses simultaneously brings patterns and shortcuts a single-company hire never sees.
Built-in Exit
The goal is operational independence — a system that doesn't need Lucas. A full-time hire has an incentive to maintain dependency
Duration: 12–18 months | Capacity: Limited to 3 concurrent clients | Ideal for: Partners €500K–€5M who need a commercial leader but can't justify a full-time CRO
Top questions answered
In this section, you can address common questions efficiently.
Start with the Growth Diagnostic. It is designed to reveal exactly where your revenue is leaking and which intervention will have the highest impact. After the diagnostic, you'll receive a clear, data-backed recommendation, whether that's a focused sprint on one service or the full F-CRO engagement.
Engagements are either project-based or retainer-based depending on the scope. A Sales Process Audit is a focused 3–4 week sprint. The F-CRO is a 12–18 month partnership. Every engagement begins with a conversation to understand your situation and budget before any proposal is made.
Odoo Partners are our main focus because that's where Lucas's deepest expertise lies. However, the methodology applies to any B2B tech service provider or SME aiming to professionalise their commercial operations. If you sell complex services to businesses, we can probably help
Yes. Although the Growth Diagnostic is the recommended starting point, you can engage any individual service as a standalone sprint if you already know what you need.
Let's Find your Growth Gap
Book a free 30-minute chat to discuss where you are, what's blocking you and whether we're a good fit.
€2M+
Annual Recurring Revenue
Generated for Partners
1000+
Odoo Partners
Successfully Onboarded
40,000+
Quality Leads
Generated & Nurtured
30+
Sales Teams
Trained & Enabled